![Rock30OldBC](https://www.thorenson.com/portfolio/wp-content/uploads/2006/12/Rock30OldBC.jpg)
The client’s original business card visually depicted the ‘time’ Rock:30 in the logo. I maintained that story element in the new identity by including the clock hands in the R’s counter.
![](https://www.thorenson.com/portfolio/wp-content/uploads/2006/12/Rock30napkin1.jpg)
Aside from the initial chicken scratches during my meeting with the client, the concept for Rock 30’s identity was, believe it or not, born on a cocktail napkin.
![Rock30Family](https://www.thorenson.com/portfolio/wp-content/uploads/2006/12/Rock30Family.png)
The Rock 30 identity was designed to be modular. An alternate R30 tag was created for merchandising and branding.
Time to Rock
Rock30 Games was originally started by a group of high school friends who spent time playing video games together. It has now grown into an impressive franchise with six locations within the state. I learned that the name of the business referred to that generic time whenever these friends got together to ‘game’. I knew the identity needed to reflect a digital tech kind of fun, so I created some customized typefaces to create a memorable brand.
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