The client provided me with two logo sketches from booster members. Both incorporated the state capitol as an element.

Keeping the client’s input in mind, I attempted to incorporate some of the board’s imagery into the logo. The symbolic imagery of a star in a circle denoting a capital city on a map, was a recurring theme.

The finished identity set incorporated options for different branding applications on merchandise.

The finished identity set incorporates layout and type combinations for different branding applications on merchandise.

Power Play: Capitals Hockey Logo

The Bismarck Hockey Boosters approached me about redesigning the primary identity for all their hockey operations from PeeWee to Bantam. They were looking for a bold, timeless update to brand their player uniforms and merchandise.

The client submitted to me a couple sketches that were completed by booster board members, so already they had some preconceived ideas as to what they wanted to see.

I tried to incorporate the state capitol building in a few early concepts, but they were all dropped in favor of a more dramatic variation of the familiar map icon representing the capital city.