The Bismarck Hockey Boosters approached me about redesigning the primary identity for all their hockey operations from PeeWee to Bantam. They were looking for a bold, timeless update to brand their player uniforms and merchandise.
The client submitted to me a couple sketches that were completed by booster board members, so already they had some preconceived ideas as to what they wanted to see.
I tried to incorporate the state capitol building in a few early concepts, but they were all dropped in favor of a more dramatic variation of the familiar map icon representing the capital city.
