I had the opportunity to watch the 2010 Winter Olympics opening ceremonies last night and I have to say it was pretty spectacular. Vancouver invested millions of dollars to host this year’s Olympic Games and it showed. It’s amazing to see the creative vision of so many talented individuals be realized. Equally impressive is the tradition of signifying each Winter Olympic Games with its own logo (hopefully, the NFL’s Super Bowl logo rationale doesn’t influence the Olympic Committee to change). It underscores the power of an effective logo, all while being simple and original. In addition to the Olympic rings, these individual symbols become a way to distinguish each locale and year from another. Sure the games would go on without them, but you can’t deny that they add a level of sophistication and brand class to the event.