Several years ago I created an illustrated poster for a co-worker friend’s birthday — the hard-working, friendly custodian of the BSC Technical Center — the legendary Greg Achtenberg. Recently, his son, Jacob, requested that he’d like to use this particular cartoon poster of his dad for his new business – Jake’s Janitorial. Because the original image depicted Greg facing away from the viewer, I revised it into something more suitable for commercial use. The result was the happy-go-lucky custodial character created as a tribute to Jacob’s father, Greg — the man who inspired Jacob to start his own janitorial business. In his father’s tradition, Jacob intends to conduct Jake’s Janitorial with the same high standards of hard work, quality and excellence. Using the requested color palette with some vintage type resulted in a fun and meaningful logo for Jacob to utilize.