Unless you’re expecting something via U.S. Mail, the trip to the mailbox is often a fruitless endeavor. The amount of junk mail that we receive has probably gone down over the past few years, but occasionally we still get that credit card application we never requested or the local coupon package with discounts for products and services we don’t use. Even if you hate getting it, you have to admit that it’s still an effective way for advertisers to get their message out there… before it gets torn in half and thrown away.