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iTunes in ’84

When it comes to buying music, kids have it so easy these days. My son got a few iTunes gift cards for Christmas, so when he wants to buy a song he simply asks me and I download it for him (after scouring the lyrics for anything potentially harmful, of course). Just click and a buck twenty-nine later, the song is looped blaring ad nauseum from his iPod.

This is nothing like what my generation went through. If you really liked a song (usually because of frequent radio play, or seeing the video on MTV – back when they used to show videos) you either bought the single or, if you had no disposable income, you recorded it off the radio using your dual-deck, high-speed dubbing, “ghetto” blaster.

This method required a great amount of skill and timing. Once you released the “pause” button and “record” started, you could enjoy the song but you had to be really careful not to get carried away. If you “head-banged” or “air-guitared” too long you’d be nowhere near ready to pull off that near-impossible feat of stopping the recording.

In my mind a successful dub was one where you heard no DJ speak at all. Curse that ego-centric deejay, who loved the sound of his own voice, insuring the ruin of your song dub by starting his segue monologue early before spinning the next hit. You had to anticipate that precise moment when this would happen and be sure to pounce on that pause button. Failure to do so either meant dealing with the first few syllables of said deejay’s drivel forever on your cassette ‘o hits or waiting for an hour to try again.

The finger dexterity and listening skills acquired during those days of radio bondage were put to use as teens when we needed to quickly toggle between “play”, “fast forward” or “rewind” to go past the three or four “stinkers” on our superior quality cassette albums. Oh, the good old days.

2 replies on “iTunes in ’84”

In the mid 80s I brainstormed a kiosk type device that would allow you to select a set of songs, then run them off to tape for you. Of course, even at 15 I knew that the licensing issues along would prohibit that, never mind the technology.

In the late 80s I imagined a solid state delivery method, similar to an Atari cartridge…but of course memory was way too expensive for that as well.

The “cassingle” and CD single were popular for me, since they were cheaper than a full album.

I got to reap the rewards of working in broadcasting in the late 80s through early 00’s. I can remember at least one time when a radio station in our network would clean out their library and I’d come home with a literal trunkload of CDs and CD singles. The ones I didn’t like I would throw out and save the jewel cases.

Now: I’m amazed at how easy we have it. Cheap music available on demand, and if you don’t know what a song is you can have your phone tell you. Crazy.

What say you?

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