One of the HOW Design Conference sessions I thoroughly enjoyed this year was Von Glitschka’s “Creating 5ive Alarm Concepts”. In it, he describes the process of purposely living our everyday lives as a way to collect experiences and moments of inspiration. These experiences become conceptual triggers that we store away in our brains and at the right moment can be ignited like matches. A lot of times we as designers tend to look in familiar areas for these ‘matches’ when we should be hunting outside our own industry. How? According to Von, through reading, travel, culture and people. If you’re hitting that wall and feel like you’re creatively flat-lining, I’d highly recommend checking out this session, which he so kindly provides on his blog Art Backwash. Thanks, Von!
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