If you’re not familiar with Isaiah Mustafa, you’ve been living under a rock. You probably know him better as Old Spice’s latest pitchman. With his superior build and condescending tone he’s saved the brand from the cobwebs of grandpa’s cologne cabinet by starring in a number of creative ‘one-shot’ spots since the Super Bowl last February. I’m sure the body wash-loving romeo has to be negotiating some bigger contracts these days, adding to his workload with a string of impromptu YouTube video responses.
Hopefully greedy agents don’t run this poor guy into the ground because right now Mustafa is a hot commodity. I can see where over-saturating the media with this series could have a minimal or even negative effect on Old Spice sales. After all, the American viewing public’s attention span isn’t that long. If history is to be repeated we can expect Mustafa to star in his own movie as a similar type-cast character or be anchoring his own sitcom in the next fall line-up and be canceled after six episodes (a la GEICO’s ‘Caveman’ fiasco). That would stink.
What say you?