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Kiss of Death

Who doesn’t like Hershey’s kisses? It’s another classic American corporation that has been bitten by the reinvention bug. Product extensions have created for Hershey’s a new line of favorite flavors increasing their bottom line (and American waistlines), but how far is too far? Nobody really argued with Almonds, Hugs or even Mint. But now there’s Peanut Butter (giving Reese’s a run for their money), Cherry Cordials (the wife’s fave), Pink (for Valentine’s day) and Truffle. I thought they pushed the aluminum foil wrapped envelope a bit too far when they introduced Candy Cane. Let’s face it, Nog and Fruitcake probably aren’t that far off!

What say you?

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