{"id":2348,"date":"2022-07-01T15:24:36","date_gmt":"2022-07-01T20:24:36","guid":{"rendered":"https:\/\/www.thorenson.com\/portfolio\/?post_type=project&p=2348"},"modified":"2022-08-01T16:29:12","modified_gmt":"2022-08-01T21:29:12","slug":"university-of-mary-marauders","status":"publish","type":"project","link":"https:\/\/www.thorenson.com\/portfolio\/project\/university-of-mary-marauders\/","title":{"rendered":"University of Mary Marauders"},"content":{"rendered":"

The University of Mary was looking for a design refresh for their existing Marauder image. One of the goals with this project was to create a modular identity system \u2014 one that could be easily utilized in a variety of different situations. The new Marauder remained familiar, but was given a new orange-rimmed tricorner hat, a more dramatic head scarf, a tighter shave, a new horizon to face, and was overall made to appear more dimensional and less triangular. A unique, custom typeface was developed for the shorter, more emphasized ‘UMary’ logotype with ‘Marauders’ arched in a banner beneath. This particular treatment allows for substitution of other athletic programs\/themes in place of the word ‘Marauders’ (e.g. UMary Football, UMary Soccer, etc.).<\/p>\n

The orange collegiate U icon with Mary arched across it in the custom logotype was a secondary mark created for uniforms and other collateral athletic items. The process blue and black from the original color palette was replaced with a more nautical navy blue.<\/p>\n

GOUMARY.COM<\/b><\/a><\/p>\n

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\n\"\" \"\" \"\"\"\" \"\" \"\"\"\"Maximus the Marauder was realized as a full-size mascot costume.
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\nThe custom logotype was also used to create a logo for the Marauder Armada \u2014 the member foundation largely responsible for raising funds for athletic scholarships.<\/p>\n