{"id":2345,"date":"2022-07-02T15:23:12","date_gmt":"2022-07-02T20:23:12","guid":{"rendered":"https:\/\/www.thorenson.com\/portfolio\/?post_type=project&p=2345"},"modified":"2022-08-01T16:27:19","modified_gmt":"2022-08-01T21:27:19","slug":"bsc-mystics","status":"publish","type":"project","link":"https:\/\/www.thorenson.com\/portfolio\/project\/bsc-mystics\/","title":{"rendered":"BSC Mystics"},"content":{"rendered":"

What started as a passion project by two very talented colleagues (both former students of mine) became an effective rebrand of Bismarck State College’s athletics mascot \u2014 the Mystic. For many years, BSC had no distinguished presence in the two-year collegiate sports arena, but with many new athletic programs developing over several years the Mystics needed to present a more powerful persona.<\/p>\n

The collaborative project culminated with streamlined revisions to the Mystic mascot profile and logotype. The mascot wielding a mystical orb, skewed type and a tailed glyph over the lower case ‘i’ were included to add a sense of motion to an otherwise static logo.<\/p>\n

BSC students, faculty and staff quickly embraced the new Mystic mascot and even held a campaign to give this character a name. Votes were tallied with Merlin topping the suggestions. Mystic Athletics invested in a full-sized mascot uniform so Merlin could embody a friendly BSC presence at athletic, campus and community events.<\/p>\n

BSCMYSTICS.COM<\/strong><\/a><\/p>\n

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What started as a passion project by two very talented colleagues (both former students of mine) became an effective rebrand of Bismarck State College’s athletics mascot \u2014 the Mystic. For many years, BSC had no distinguished presence in the two-year collegiate sports arena, but with many new athletic programs developing over several years the Mystics […]<\/p>\n","protected":false},"author":1,"featured_media":2314,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","jetpack_post_was_ever_published":false,"footnotes":""},"project_category":[383,382,384,381],"project_tag":[],"class_list":["post-2345","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-brand-identity","project_category-branding","project_category-illustration","project_category-logo-design"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/project\/2345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/comments?post=2345"}],"version-history":[{"count":24,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/project\/2345\/revisions"}],"predecessor-version":[{"id":3375,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/project\/2345\/revisions\/3375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/media\/2314"}],"wp:attachment":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/media?parent=2345"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/project_category?post=2345"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/project_tag?post=2345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}