{"id":901,"date":"2015-01-03T07:18:57","date_gmt":"2015-01-03T13:18:57","guid":{"rendered":"http:\/\/www.thorenson.com\/portfolio\/?p=901"},"modified":"2022-06-09T18:18:08","modified_gmt":"2022-06-09T23:18:08","slug":"rock-30-games-2","status":"publish","type":"post","link":"https:\/\/www.thorenson.com\/portfolio\/rock-30-games-2\/","title":{"rendered":"Rock 30 Games"},"content":{"rendered":"

\"Rock30Games\"<\/p>\n

\"Rock30OldBC\"

The client’s original business card visually depicted the ‘time’ Rock:30 in the logo. I maintained that story element in the new identity by including the clock hands in the R’s counter.<\/p><\/div>\n

\"\"

Aside from the initial chicken scratches during my meeting with the client, the concept for Rock 30’s identity was, believe it or not, born on a cocktail napkin.<\/p><\/div>\n

\"Rock30Family\"

The Rock 30 identity was designed to be modular. An alternate R30 tag was created for merchandising and branding.<\/p><\/div>\n

Time to Rock<\/h4>\n

Rock30 Games<\/a> was originally started by a group of high school friends who spent time playing video games together. It has now grown into an impressive franchise with six locations within the state. I learned that the name of the business referred to that generic time whenever these friends got together to ‘game’. I knew the identity needed to reflect a digital tech kind of fun, so I created some customized typefaces to create a memorable brand.<\/p>\n","protected":false},"excerpt":{"rendered":"

Time to Rock Rock30 Games was originally started by a group of high school friends who spent time playing video games together. It has now grown into an impressive franchise with six locations within the state. I learned that the name of the business referred to that generic time whenever these friends got together to ‘game’. […]<\/p>\n","protected":false},"author":1,"featured_media":904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,4,6,319],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","category-design","category-logo-design","category-work"],"acf":[],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5d9oW-ex","jetpack_featured_media_url":"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2015\/01\/Rock30StoreFront.png","_links":{"self":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":3,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"predecessor-version":[{"id":1835,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/901\/revisions\/1835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/media\/904"}],"wp:attachment":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}