{"id":327,"date":"2013-01-01T14:27:59","date_gmt":"2013-01-01T14:27:59","guid":{"rendered":"http:\/\/thorenson.wordpress.com\/?p=327"},"modified":"2015-02-16T20:33:25","modified_gmt":"2015-02-17T02:33:25","slug":"all-aces","status":"publish","type":"post","link":"https:\/\/www.thorenson.com\/portfolio\/all-aces\/","title":{"rendered":"All Aces"},"content":{"rendered":"<div id=\"attachment_328\" style=\"width: 504px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.facebook.com\/pages\/All-Aces\/82717238058\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-328\" class=\"wp-image-328 size-full\" src=\"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2013\/01\/allaceslogo.jpg\" alt=\"AllAcesLogo\" width=\"494\" height=\"305\" \/><\/a><p id=\"caption-attachment-328\" class=\"wp-caption-text\">This rock &#8216;n roll cover band was pursuing a more forceful fighter pilot look for their identity. The stencil type was a fitting\u00a0complement to their chevron-star icon.<\/p><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-836 alignleft\" src=\"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2013\/01\/AllAces_Thumbnails.jpg\" alt=\"AllAces_Thumbnails\" width=\"494\" height=\"264\" srcset=\"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2013\/01\/AllAces_Thumbnails.jpg 550w, https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2013\/01\/AllAces_Thumbnails-300x160.jpg 300w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/p>\n<h4>Branding the Band<\/h4>\n<p>I had worked with this client before when he was in the band &#8216;One Card Short&#8217; so I immediately assumed that his latest group name had something to do with cards. It didn&#8217;t. He told me to think more &#8216;flying ace&#8217;. I was intrigued with the double vowel connection, so I worked with those two letters and found an almost star-like shape emerging. The intertwining letters began to form\u00a0somewhat of\u00a0a chevron subtly denoting some sort of rank insignia. From there the idea really took flight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding the Band I had worked with this client before when he was in the band &#8216;One Card Short&#8217; so I immediately assumed that his latest group name had something to do with cards. It didn&#8217;t. He told me to think more &#8216;flying ace&#8217;. I was intrigued with the double vowel connection, so I worked [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,4,6],"tags":[],"class_list":["post-327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","category-design","category-logo-design"],"acf":[],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5d9oW-5h","jetpack_featured_media_url":"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2013\/01\/allacesthumbs.jpg","_links":{"self":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":12,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/327\/revisions"}],"predecessor-version":[{"id":1077,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/327\/revisions\/1077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/media\/788"}],"wp:attachment":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/categories?post=327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/tags?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}