{"id":310,"date":"2006-04-26T20:10:26","date_gmt":"2006-04-26T20:10:26","guid":{"rendered":"http:\/\/thorenson.wordpress.com\/?p=310"},"modified":"2015-01-03T06:08:35","modified_gmt":"2015-01-03T12:08:35","slug":"appletree","status":"publish","type":"post","link":"https:\/\/www.thorenson.com\/portfolio\/appletree\/","title":{"rendered":"AppleTree Preschool"},"content":{"rendered":"<div id=\"attachment_311\" style=\"width: 504px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-311\" class=\" wp-image-311 \" src=\"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/images\/appletreepreschool.jpg\" alt=\"AppleTreePreschool\" width=\"494\" height=\"342\" \/><p id=\"caption-attachment-311\" class=\"wp-caption-text\">\u00a0\u00a0<\/p><\/div>\n<div id=\"attachment_786\" style=\"width: 504px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-786\" class=\"wp-image-786       \" src=\"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/images\/appletree_sketches.jpg\" alt=\"I was striving to find a way to make the apple tree more representative of early childhood development.\" width=\"494\" height=\"991\" \/><p id=\"caption-attachment-786\" class=\"wp-caption-text\">Visually depicting an apple tree is not difficult. My goal was to find a way to make the apple tree more representative of early childhood development.<\/p><\/div>\n<h4>Logo as Story<\/h4>\n<p>Doing logos for clients is so much easier when they choose a name for their company\/product\/service that is appropriate. Admittedly, AppleTree Preschool isn&#8217;t an orchard and has nothing to do with harvesting apples, but playing up that symbolic connection between education and apples seemed like the path to take.<\/p>\n<p>Naturally, all my early sketches were exploring stylistic ways to depict the obvious. I always appreciate logos that tell a story and sell an idea, so the challenge became how to link this familiar symbolism in a way that shows early childhood development. The woodcut visual style reinforces the youthful focus in a more playful way. Showing a child&#8217;s hand reaching and striving to pick an apple, but coming up short, elicits a reaction from the viewer. The implied suggestion \u2013 that with a teacher&#8217;s help and direction the child&#8217;s goal can be realized \u2013 underscores the virtue of education.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Logo as Story Doing logos for clients is so much easier when they choose a name for their company\/product\/service that is appropriate. Admittedly, AppleTree Preschool isn&#8217;t an orchard and has nothing to do with harvesting apples, but playing up that symbolic connection between education and apples seemed like the path to take. Naturally, all my [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,4,6],"tags":[],"class_list":["post-310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","category-design","category-logo-design"],"acf":[],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5d9oW-50","jetpack_featured_media_url":"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2006\/04\/appletree_thumb.jpg","_links":{"self":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/comments?post=310"}],"version-history":[{"count":3,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/310\/revisions"}],"predecessor-version":[{"id":883,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/310\/revisions\/883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/media\/819"}],"wp:attachment":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/media?parent=310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/categories?post=310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/tags?post=310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}