{"id":172,"date":"2011-01-04T09:45:26","date_gmt":"2011-01-04T09:45:26","guid":{"rendered":"http:\/\/thorenson.wordpress.com\/?p=172"},"modified":"2015-01-03T06:21:46","modified_gmt":"2015-01-03T12:21:46","slug":"taylor-lawn-care","status":"publish","type":"post","link":"https:\/\/www.thorenson.com\/portfolio\/taylor-lawn-care\/","title":{"rendered":"Taylor Lawn Care"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-173\" src=\"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/images\/taylor_550.gif\" alt=\"\" width=\"519\" height=\"493\" \/><\/p>\n<div id=\"attachment_268\" style=\"width: 504px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-268\" class=\"wp-image-268 size-full\" src=\"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/images\/taylor_comps.jpg\" alt=\"\" width=\"494\" height=\"280\" \/><p id=\"caption-attachment-268\" class=\"wp-caption-text\">Modularity was key, knowing that the client would have multiple applications for his brand. These comps show the flexibility of different layouts and limited color.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_846\" style=\"width: 504px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-846\" class=\"wp-image-846\" src=\"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2011\/01\/taylor_thumbnails.png\" alt=\"taylor_thumbnails\" width=\"494\" height=\"205\" srcset=\"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2011\/01\/taylor_thumbnails.png 2336w, https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2011\/01\/taylor_thumbnails-600x249.png 600w, https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2011\/01\/taylor_thumbnails-300x124.png 300w, https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2011\/01\/taylor_thumbnails-1024x425.png 1024w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><p id=\"caption-attachment-846\" class=\"wp-caption-text\">The thumbnails show my attempt at using blades of grass to depict a lowercase &#8216;t&#8217; for Taylor.<\/p><\/div>\n<p>&nbsp;<\/p>\n<h4>Growing a Small Business Brand<\/h4>\n<p>The client was looking for an established and professional look for his lawn care business. My initial goal was to work the &#8216;T&#8217; of his last name into a bold icon that visually tied into the green grass of a well kept lawn. The limited color scheme seemed logical, but I struggled with how to depict the letter, without it looking too much like a letter. The end result took the form of an abstract leaf, but the original intent was for the negative space to represent a lowercase letter &#8216;t&#8217;.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Growing a Small Business Brand The client was looking for an established and professional look for his lawn care business. My initial goal was to work the &#8216;T&#8217; of his last name into a bold icon that visually tied into the green grass of a well kept lawn. The limited color scheme seemed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2,4,6],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","category-design","category-logo-design"],"acf":[],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5d9oW-2M","jetpack_featured_media_url":"https:\/\/www.thorenson.com\/portfolio\/wp-content\/uploads\/2011\/01\/taylor_thumb.jpg","_links":{"self":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/comments?post=172"}],"version-history":[{"count":12,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/172\/revisions"}],"predecessor-version":[{"id":887,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/posts\/172\/revisions\/887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/media\/807"}],"wp:attachment":[{"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/media?parent=172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/categories?post=172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thorenson.com\/portfolio\/wp-json\/wp\/v2\/tags?post=172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}