Homegrown Organic Identity
I’m usually hesitant when working with clients that have preconceived ideas as to what their logo should be, but often times I see it as a way to challenge myself and educate the client. North Star Farms was looking for a specific identity for their organic farm in Carpio, ND. One of the items that they wanted to emphasize was the farmstead itself – in particular a wind turbine that powers many of the outbuildings on their acreage. All in all, I felt the detailed style of illustration was appropriate to push this brand as traditional and established.