A Fierce and Mighty Mystic
It all started when friend, colleague (and former design student), Lance Geving asked why BSC didn’t have a mascot that actually looked worthy of being marketed on merchandise. Lance partnered with the design talents of friend and coworker Michelle Kraft (another former student) who began to piece together a new Mystic. Once they had completed a solid comprehensive that they were planning to pitch to marketing, they asked for my critique.
I was excited to see how far they had taken the concept but saw some potential areas for improving the logo. I initially printed out the concept on paper and began writing out my notes, but then thought I’d be further ahead if I simply sketched out what I saw as a potential solution. I wasn’t satisfied just handing off a sketch so I spent a few hours producing and polishing exactly what I had in mind. I emailed my solution to Michelle and Lance who raved about the end result. They asked if it was okay that they present my concept to marketing. I humbly approved.