A blank page is liberating but can also be very intimidating. When tasked with coming up with ideas and creative solutions there are often road blocks. I think every creative is seeking that surefire way to push past these obstacles when often the answer is at the end of their pencil. Transposing any and every thought onto paper is usually my first step, though I believe the methods for generating ideas will be different for every creative on any given day. Ultimately I think it boils down to finding inspiration. What inspires me may irritate someone else. Likewise, suggesting that there is only one way to solve a design problem is faulty logic. The curse of contracted creativity is having to sell your solution, regardless of your methodology, to the client with limited vision. It’s much easier to create for the sake of creating. Assigning purpose and function that the client agrees with is the real challenge.