There’s a popular misconception that some people have about creatives. They assume that they’re always creative. That they only need to push a button and BOOM – instant creativity. I’ll be the first to admit that it’s simply not that way (though at times I wish it were). Creatives are not machines. Their output can’t be calibrated in ideas per second. They’re people. Sometimes quirky, obsessive compulsive, overly sensitive and emotional people, but people nonetheless. I think that’s why it’s difficult for those outside the design profession to work harmoniously or even understand how to communicate with creatives. They have their own ebbs and flows. Some days they’ll be brimming over with creative ideas, other days they’re simply fresh out.